OcuVateInnovation Canvas
StoryModelBrandInnovationVideo

Conrad Challenge Project

OcuVate

Clarity. Reusability. Changing the Paradigm of Eyecare Technology.

OcuVate is a smart, reusable eye care system that delivers consistent microdoses, protects sterility, and reduces plastic waste. We are redesigning how patients experience daily treatment with precision and compassion.

Tear film capacity: 7 to 10 microliters
Typical drop size: 25 to 50 microliters
Contaminated bottles: Up to 28 percent
Non adherence rate: About 50 percent

System Snapshot

Precision Microdosing

Piezoelectric delivery targets an 8 microliter therapeutic dose to prevent overdose and reduce systemic absorption.

Sterile by Design

Sealed cartridges and a UVC sterilization cycle keep the nozzle clean and protect patients from secondary infections.

Smart Adherence

A companion app provides reminders and tracks usage, helping patients stay consistent with complex regimens.

8uL

Therapeutic microdose target

Designed to match tear film capacity.

Team Story

From personal experience to patient centered innovation

OcuVate was inspired by a team member's father, who relies on eye drops after multiple surgeries and has endured painful side effects tied to oversized dosing and contamination. That lived experience drives our commitment to rethink eye care delivery with science, empathy, and accountability.

Mission

Deliver precise, hygienic eye care that reduces harm, restores confidence, and makes daily treatment feel safe and consistent.

Vision

A future where every patient receives accurate microdoses through reusable systems that protect eyesight and reduce medical waste.

Values

Clinical integrity, patient dignity, measurable outcomes, and sustainable engineering rooted in real experiences.

Innovation Model

A reusable system built for precision and safety

The OcuVate model combines microdosing hardware, sealed cartridges, and a UVC sanitation cradle to keep each dose accurate and clean. Explore the 3D model to visualize mechanics and patient benefits.

Precision Microdosing

Piezoelectric delivery targets an 8 microliter therapeutic dose to prevent overdose and reduce systemic absorption.

Sterile by Design

Sealed cartridges and a UVC sterilization cycle keep the nozzle clean and protect patients from secondary infections.

Smart Adherence

A companion app provides reminders and tracks usage, helping patients stay consistent with complex regimens.

3D Model

Interactive
Drag to rotate

Precision

Consistent 8 microliter dosing

Hygiene

UVC sterilization after each use

Brand System

OcuVate communicates clarity, care, and confidence

O

Name and Logo

OcuVate

The wordmark highlights clarity and elevation, while the circular mark hints at the eye, microdose precision, and the continuity of care.

Voice and Tone

PreciseWarmClinicalConfidentHumanSustainable

Design language: clean grids, rounded geometry, and calm gradients that echo the eye and clinical instruments.

Color Palette

#0F766E
Sea
#0B4F4A
Deep Sea
#E3F3F0
Mist
#F6F1E8
Sand
#F1B36A
Sun

A calm medical palette with warm light accents keeps the brand approachable while signaling scientific precision.

Innovation Canvas

The OcuVate venture in twelve focused answers

01

High-Level Concept

Clarity. Reusability. Changing the Paradigm of Eyecare Technology

02

Problem

Most eye drop bottles still use century old droppers that flood the eye, waste medication, invite contamination, and offer no safeguards. The oversize plastic canisters generate avoidable chemical waste, reflecting profit driven design rather than patient safety or environmental responsibility.

03

Existing Alternatives

Today most patients rely on standard squeeze bottles or add on nanodropper tips. These attachments shrink drops by about sixty two percent, from roughly forty microliters to fifteen microliters, but they remain manual, inconsistent, and still prone to contamination issues.

04

Solution

OcuVate uses a digitally guided piezoelectric microdosing engine, sealed reusable fluid canisters, and an integrated UVC sanitizing LED. Together they deliver consistent therapeutic doses, reduce waste, and keep the nozzle sterile for every patient and every use throughout daily treatment.

05

Unique Value Proposition

Unlike analog droppers or simple attachments, OcuVate unifies precision dosing, sanitation, and smart adherence in one system. Personalized reminders and data tracking pair with invariant microdoses, creating a reliable treatment routine competitors cannot replicate without full digital integration and coordination.

06

Sustainable Advantage

We will secure patents on the piezoelectric delivery mechanism, cartridge interface, and sanitation workflow while building early partnerships with major pharmaceutical companies. These collaborations open centralized distribution channels and create high switching costs for competitors entering regulated markets worldwide later.

07

Customer Segments

Primary customers are patients managing chronic eye conditions who already use daily drops, along with caregivers who help administer them. Secondary stakeholders include ophthalmologists, optometrists, and clinics seeking safer dosing tools that improve outcomes and reduce complications for patients everywhere.

08

Early Adopters

Early adopters are patients already experiencing overdose and contamination side effects such as skin irritation, bradycardia, bronchospasm, blepharitis, or keratitis. They are motivated to switch quickly because improved dosing reduces symptoms and protects long term vision for their daily life.

09

Channels

OcuVate will be sold through pharmacies, ophthalmology clinics, and leading online retailers. We will partner with healthcare systems for initial pilots, then scale with digital advertising, physician referrals, and educational content that emphasizes safety, precision, and sustainability for patients everywhere.

10

Key Metrics

Success will be tracked by unit sales, refill cartridge adoption, and active users in the companion app. We will monitor dosing adherence improvements, reductions in reported side effects, and clinic retention rates to measure clinical impact and customer trust overall.

11

Cost Structure

The most significant cost is the durable piezoelectric microdosing engine. Medical grade materials for the device body, sterile cartridge manufacturing, and UVC components add cost. Software development for the companion app and regulatory testing are additional expenses during launch phases.

12

Revenue Streams

Initial grant funded units will support early trials and manufacturing. Ongoing revenue comes from device sales, recurring cartridge purchases, and a subscription for smart adherence analytics and reminders. Partnerships with pharmaceutical companies can add licensing income over time globally too.

Innovation Video

A visual walkthrough of the system

The team will add the Innovation Video link here for judges and the public. This space is reserved for the final video embed and supporting caption.

Video Embed Placeholder

Additional Information

Evidence and inspiration behind OcuVate

After cataract surgery, a family member developed secondary glaucoma and faced complications caused by oversized drops and contamination. That experience exposed a larger systemic problem: traditional droppers routinely exceed the eye's capacity, driving waste, side effects, and treatment failure.

OcuVate answers these shortcomings with precision microdosing, sealed cartridges, and a smart adherence platform. By removing bulky single use plastic bottles, the system reduces medical waste while improving safety for patients worldwide.

Designed overdose

The eye holds only 7 to 10 microliters, yet traditional droppers dispense 25 to 50 microliters, creating waste and systemic absorption that can trigger bradycardia or bronchospasm.

Inevitable contamination

Up to 28 percent of patient used bottles show contamination, increasing risks of microbial keratitis and secondary infections that endanger vision.

Poor adherence and waste

Nearly half of glaucoma patients fail to adhere to medication after one year, and non refillable plastic bottles create long term environmental waste.